Personalized | Immersive | Effective
Build human connection with your website visitors through individualized content experiences.
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Halda's Personalization Features
Create human connection at scale, with minimal work from your team. Our personalization tools work with and alongside your marketing campaigns, and draw from your current web content to transform your visitors’ experience.
Personalized
Our AI-powered personalization layer enables marketers to re-engage each individual with unique content every time they return to the site. Go live within 24 hours–no IT support or web development resources necessary.
Immersive
Leverage data to curate immersive content experiences for each website visitor. Personalization builds connections that routinely raise lead inquiries by 300%-700% over other conversion strategies.
Effective
Halda’s analytics suite enables marketers to track every action and assess every conversion to clearly measure ROI. 90% of marketing teams at least double conversion volumes by implementing Halda’s tools, and they find that those conversions become their highest quality lead source.
Check Out HaldaPersonalization in Action
Halda initiates relationships with prospects, then builds those relationships through the Halda Hub. Our latest content delivery tool reengages previous visitors through a personalized content environment. AI-powered integrations help serve users individualized content as they shift between different topics.
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The Halda Hub
Welcome to the Hub–the epicenter of each personalized content experience. Returning visitors arrive here, in an environment full of AI-customized content that revolves around their needs and interests.
Quicklinks
Icons offer easy access to your most valuable web spaces. Link contact pages, scholarship information, landing pages–any area that provides value to your visitors while driving traffic to your most conversion-friendly web assets.
Halda Smart Forms
Smart Forms offer your visitors value at their specific moment in the decision-making process. Interact with your prospects through our AI-driven platform. Provide them with instant personalized feedback on topics they care about to meet them in their moment.
Modal Medallion
This rotating CTA prompts interactions that deliver fresh content on new topics. Link your CTAs to target URLs tailored to each user’s content journey. And because the CTAs dwindle as users engage with new content, visitors are never prompted with stale topics.
Secondary CTA
This ever-present button offers an easy avenue for further engagement whenever your visitors want to connect with you. Provide an unimposing gateway to your ultimate conversion action.
Case Study
Aside from the total number of leads, HALDA has outperformed the RFI form as it relates to new student enrollment….. The RFI form has generated more submissions (largely because it has a greater prominence on our website), but the submissions are less likely to be new students and convert at a lower rate compared to the HALDA form.
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