Become the most trusted person on campus.

Convert more. Understand why. Take control with a single comprehensive operating system that provides data insights and the power to take action.

Watch a Demo

Why Halda?

Enrollment marketers have had to cobble together disparate solutions and disjointed workflows to enact their strategies. Enrollment marketing is the last enterprise function with no go-to platform in the education space...

Until Now.

POINT 1: Gain Full Visibility

In 30 seconds, install Halda globally across your digital properties. Then we will instantly start building a cohesive data-layer empowering you to visualize all up-funnel traffic and down-funnel results.

POINT 2: Convert More

Halda helps you break two paradigms

1. The "One and Done" chance to convert a click on a landing page. Auto-retarget visitors any time they return to your website.
‍
2. "Learn More" and "Apply Now" are weak calls to action. Be present for the student by delivering real, in-the-moment value through AI-powered inquiry forms.
‍
Be the marketer that gets up to 300% more conversions at each step of the enrollment funnel.

POINT 3: Personalize Follow Up

With Halda installed, you can empower both your institution's admissions team and your drip campaigns with robust detail about each prospective student and AI-generated next-step suggestions.

POINT 4: Playbooks

We know higher ed (hundreds of colleges and university partners) and have solutions built just for your use cases in grad, undergrad, transfer, adult, online, and certificate programs.

Workflow

With Halda you can:

Install Halda

Estimated time: 1 minute

Installing Halda on your website only takes 30 seconds, and requires no changes to your existing site. By installing Halda you have created your very own unified layer of first-party data that automatically identifies prospective students and builds profiles as they move from landing page to ledu and back again.

Gain full visibility

Estimated time: 0 minutes

Halda tracks and segments all traffic. This gives you instant insight into organic and paid traffic flows, and your AI assistant will help identify your biggest opportunities to increase engagement and inquiry capture.

3x Conversions and automatically personalize and retarget

Estimated time: 20 minutes

Reimagine your inquiry forms with the assistance of AI, immediately deliver on promised value, and instantly start prospects on a personalized content journey. Now you can automatically remember, retarget, and personalize the experience for every prospective student every time they digitally engage.

Know the value of every campaign

Estimated time: 0 minutes

Automatically attribute enrollments back to the initial campaigns that introduced the students to your school (paid media, student search, organic SEO efforts, or other referrers).

Benefits

Feature Summaries

With Halda, and our AI assistant Hal, you can:

Full Funnel Omni-Channel Attribution

Always be informed about where your traffic is coming from, and how it is converting all the way through the admissions funnel.

AI-Powered Inquiry Forms

Triple your lead capture by having AI help you build quizzes, assessments, surveys etc. all of which instantly take what the user submits to provide an instant dynamic response personalized to their interests and needs. Speed to lead now equals zero minutes.

The Re-Engagement Hub

With The Re-Engagement Hub you will never forget a (digital) face! This feature enables your website to remember and personally greet each visitor every time they return to the site. Set up custom pathways for different audiences to get continued personalized support as they work their way toward applying and enrolling.

Nudge - 1-to-1 and 1-to-many

Have AI help you draft 1-to-1 and 1-to-many emails that maintain a high standard of personalization (and yes, this is WAY beyond simply doing mail merge). AI drafts 1-to-1 emails for you based on what students have shared and on their website behavior.

Erase the boring multi-paragraph drip campaigns. Instead, invite students to come back and engage in more personalized content through The Re-Engagement Hub.

Halda Integrates Everywhere

We know how crucial it is to have all of your systems “talk”. Halda can connect to any app inside your ecosystem

FAQ

Is your system ADA compliant? Can you provide a VPAT?

Yes! Halda has annual third party audits for both security and ADA compliance performed every year. Once those assessments are completed, we update our VPAT and HECVAT documents. These documents are available to all current and future partners upon request.

‍

Can Halda provide a HECVAT or other security review?

Yes! As stated above, Halda has annual third party audits for both security and ADA compliance performed every year. Once those assessments are completed, we update our HECVAT and offer it to all current and future partners upon request.

‍

How long does it take to get implemented?

Getting started only takes a total of about 10 minutes. Our consultants and AI assistant, Hal, will help with the rollout and implementation of our tools. From there we recommend spending about 1 to 2 hours per week adding meaningful content to your Halda ecosystem. Throughout this process, our team follows up with consistent support and optimization.

‍

Will Halda work for me?

We would be shocked if it did not. After working with us, hundreds of educational institutions consistently find that personalizing the prospective student journey with our tools increases the volume of captured inquiries, generates more high-quality leads, and has a massive impact on down-funnel conversions between inquiry and leading up to enrollment.

‍

Will Halda slow down my site speed?

Our tools load asynchronously on your website, so your site speed remains unchanged despite offering a new, personalized experience.

‍

How much does a subscription cost?

We offer personalization packages that fit every school’s enrollment needs, but the price depends heavily on the size of your school and the services sought. Connect with a sales representative to learn how we can provide value that fits your needs and budget.

‍

Featured Partners

Salesforce

Slate

Ruffalo Noel Levitz

VIV Higher Education

The Halda and Salesforce partnership transforms higher education marketing by combining Salesforce’s powerful CRM capabilities with Halda’s AI marketing solutions. This collaboration empowers institutions to personalize engagement and streamline communications, offering a unified view of student interactions from inquiry to enrollment.

The Halda + Slate partnership offers a cohesive integration of your inquiry drip campaigns, website, and CRM, reinventing the enrollment process and enhancing student engagement with AI-driven solutions. Institutions that utilize both Halda and Slate benefit from a comprehensive overview of campaign performance and conversion rates, from ad clicks through to enrollment.

Halda's collaboration with RNL combines innovative higher education marketing solutions. By integrating RNL’s unparalleled search and email marketing strategies with Halda’s leading conversion tools, we deliver a powerful combination aimed at overcoming industry challenges like the Search Cliff and Enrollment Cliff. This partnership equips institutions with the tools they need for success.

The partnership between Halda and Viv Higher Education brings together Halda's cutting-edge AI marketing expertise and Viv's distinctive content-driven strategy to transform higher education marketing. This collaboration provides institutions with unmatched insights and strategies to boost student engagement and improve enrollment outcomes.

Every 0.44 Seconds

Halda personalizes the experience for a prospective student.

How often are you personalizing the experience for your students?